Eric Keaton spent Wednesday handing out kumquats at the state's Interstate 75 welcome center just south of the Georgia state line.

Dressed in a bright orange polo shirt with the county's logo on it, Keaton, the county's tourism director, was trying to sell tourists on Pasco County through the tart pleasures of one of its signature crops.

Even as he pitched Pasco, Keaton acknowledged a crucial reality of today's tourism business: "Our brand isn't just a logo that says, 'It's Only Natural,'" Keaton said, referring to the slogan that reflects the long-held strategy of promoting Pasco's rural character.

WESLEY CHAPEL - Pasco County's seven-year dream of a national tennis stadium is dead. The owner of Saddlebrook Resort confirmed Tuesday that negotiations between his company and the county to build and operate the $7.9 million tennis stadium had fallen through.

"We couldn't come to an agreement," Tom Dempsey said. He said he doubts there is any chance negotiations could resume.

Martha Porter was in her late 50’s, strong and healthy, then she developed Alzheimer’s. As the disease progressed, her sons, Don, Tim and Bill, and her husband James rallied to care for her at home. It was a long good bye, she passed away after 17 years at the age of 76.

“The struggle was so long and hard on the family – it brought great focus to the need for research to find a cure or treatment for this disease,” explained Don.

So in late 2004, the Porter family donated a $2.85 million dollar trust fund to support Alzheimer’s research. The gift was given to further the cooperative work of the Byrd Alzheimer’s Institute and the University of South Florida.